He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
Google Maps added public transport directions for the London Underground in July 2011. The first underground electrically-operated railway made its debut 150 years ago today in London. To mark the occasion for seachers in the UK, Google has posted...
This is helpful for a variety of applications, including GPS or navigation directions from Google Maps. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of...
This trend signals a significant shift in intent, as consumers who once relied on being at a computer to search for directions before going somewhere are now happy to rely on those handy little computers in their pockets.
Restaurant - Call the restaurant, Make a reservation through Open Table, Find a recipe and get directions. Movies - See cinema showtimes near you, buy tickets via Fandango, get directions to theater OR watch the trailer, add the movie to your...
Apple launched its own Maps application last week, a move that was met by widespread derision for its inaccurate locations and directions, as well as its lack of public transport information. Google has revealed that it won't be bringing Google...
In fact, Apple's Maps app has been pronounced a complete failure for the Cupertino, California company, attracting widespread criticism for its inaccurate locations and poor directions. Apple is poaching staff from Google Maps to improve its new...
Add maps and directions. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices. Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a...
Up to 84 percent of respondents reported they also use mobile search to look up business locations and access maps or driving directions. According to the report, searchers show a strong preference for information related to local contact and...
These of course vary per business and include things like calls, directions, and clicks. In a recent trial with Blockbuster, for instance, it modified ads where "secondary actions" (i.e.calls, clicks, maps) were performing best.
Available now on Android smartphones, the feature enables users to get directions while indoors, with 40 venues already onboard. It's likely that more locations will be added to the service, as Google has promised that anyone who owns a building...
Get Map Directions Re-center and zoom maps to the user's location Yet with so many companies "not ready to do mobile", the mobile landing page experience has basically been ignored. With mobile web use dramatically on the rise, marketers can no...
The new local ads emphasize the “get directions” and “click to call” calls-to-action. This past Friday, Google announced that they redesigned the local ad formats in Google Maps for Mobile. But where advertisers who have brick and mortar locations...
News, Shopping, Directions, Travel, and Weather can be found by scrolling further down. In front of the wallpaper, you will find 12 links in white text that allow you to search Images, Videos, Maps, Local, Deals and Movies that are visible from the...
This is followed by hours of operation, maps, website URL, distance to business and driving directions. Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons...
It might soon be possible to actually follow a yellow brick road to your destination while also absorbing real-time traffic information and alternative directions to maximize efficiency in traveling. Google Maps Overlay: Imagine you’re looking for...
Cupid floats in the middle of Baidu’s logo, with the same two characters moving in opposite directions. This is somewhat similar to Google’s Map Your Valentine, offered last year, which let you map a location on Google Maps, complete with heart...
You can continue to search, watch videos on YouTube, or get driving directions on Google Maps without signing in. The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to...
