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  1. Responsive Design vs. Task-Oriented UX Design

    In those situations, an app that recognizes the user is at an airport might list only those hotels with airport shuttles and streamline the reservation process to limit the options. Users perform richer, complex reservation research tasks at a...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  3. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy. For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Maps: Destination search frequently starts – and almost always ends – with the maps app. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps...