If your technology or service partner can provide this, you can run PLAs. Most feed-based systems will do as much one-to-one mapping of words in a feed to related searches as it can find. And with similar changes pending from Yahoo/Bing, it only...
The mapping service claimed Google is giving its own Maps service preferential treatment, although this could all change when Google rolls out its tweaked search results. The European Commission (EC) has been investigating Google's alleged...
Product/service keyword in website URL Product/service keywords in reviews Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to...
Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...
Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments. When building your content plan and mapping your content marketing strategy, keep in mind these different content...
Google finally launched phone support for Google+ Local Pages listings verification, something unheard of for a non-revenue generating service offered by Google. This resistance to customer service was for a product that was generating hundreds of...
Clear and relevant, with an offer mapped to user intent (typically your main product or service). The solution: Now it’s time to offer a solution to the user’s problem or question, which will be your product or service.
Move offline with your research with informal meet-ups, focus groups, and peer groups and ask simple questions like “how would you search for product or service x? Focus toward tactics that will play to Google’s more complex side: mapping queries...
Or dedicate each month to a different product focus or service of your company and design a collage of content ideas centered around that product or service in the form of videos, Tweets, blog posts and Facebook updates.
Customer service For example, customer service may target reducing call volume costs while marketing may target building advocates and improving satisfaction. Mapping a Social Media Strategic Plan Here's a guide to mapping a social media strategy...
The report doesn't say when Google Maps will arrive in the iOS App Store, but we'd bet on Google trying to beat Nokia, which announced on Tuesday that it will be bringing its new Here mapping service to Apple devices.
Whichever mapping service delivers the best user experience is sure to receive the greatest spoils. This scenario highlights just how important mapping, and more importantly, accurate mapping, has become to all of us.
TechCrunch's unnamed source, who apparently worked at Google Maps on integrating Street View into the service, spilled the beans on Apple's employment strategy. He had heard rumors for a while that Apple was going to develop its own in-house...
Chinese publisher Sina also owns the country’s leading microblogging service – Weibo. Three months after Baidu has shut down its microblogging social service - Baidu Talk (Baidu Shuoba) in August 2011.
Quora.com - what conversations are happening around your product, service, or industry? Write about how you’re making changes to improve your service. Unique uses for your product or service - write about a way in which it’s been used that is...
Google has finally brought its indoor mapping service to the UK, after launching it in the U.S.last November. It's likely that more locations will be added to the service, as Google has promised that anyone who owns a building can upload their maps...
On Tuesday, Microsoftt added a massive 165TB of new imagery to its Bing Maps service, which it said was "the largest satellite release to date", Bing said in a blog post. Lee Bell wrote Microsoft adds Venues to its Bing Maps service
The move comes six months after Google began charging for Maps use in January, and just days after Apple removed Google's Maps API for its own mapping service. Mitchell also insisted that companies using the software will not see a break in the...
It comes after it recently announced plans to take its Street View service into remote locations and to the air with 3D aerial imagery of major cities set to be unveiled in the coming months. The move is just one of a number of ways Google will be...
While Google's Street View service is undoubtedly useful and one most people online have used, enjoyed and benefitted from, for the firm itself it has caused many headaches, as it has faced numerous lawsuits and privacy scandals over its Wi-Fi...
