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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. From content mapping, to on-page optimization, to link...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments. When building your content plan and mapping your content marketing strategy, keep in mind these different content...