SEO News

Mapping

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. I know all of our brands and teams have been planning already for months and are now just fine-tuning...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mapping(s) of mobile to desktop pages Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to organizational business goals.