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  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. If the user continues to search for a particular attraction, in this example the San Diego Zoo, the search results will continue to pull the most updated...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a variety of asset types. So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to...

  3. Desktop Map Searches Increasingly Shifting to Mobile

    Map Desktop Search Signal Platform Shift Search clicks to map/navigation sites show an even steeper decline, down 41 percent to just 55.2 million in August. As desktop-based searches with mapping intent and search clicks to map websites both show...