The new Yahoo Local Maps beta also features larger maps with more "wow" factors, according to Paul Levine, general manager, Yahoo Local. Just as Google did last month, Yahoo has enhanced the functionality of its map offering by integrating local...
The company has taken several steps to improve relevance to get more precise local results, according to Paul Levine, General Manager, Yahoo Local. Although Local search is replacing yellow pages on the Yahoo home page, Levine said the company...
Local content represents a $100 billion offline market," said Paul Levine, General Manager, Yahoo Local. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes.
We've taken Yahoo Maps and on top of that have layered across it 55 categories that we've pulled from Yahoo and different data sources," said Paul Levine, general manager of Yahoo's local services. It's part of our overall strategy to differentiate...
