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  1. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Local inventory ads are a new version of a product listing ad. Local Products – a list of all your products that are in-store.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Here's what a concept map might look like: Search engines are geo-locating results more and more – not just the local results block but the core web results as well. I often tell clients that local is the "back door" into competitive search results...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  4. 6 Ways to Accelerate Your Local SEO Success in 2014

    In late November, Pinterest announced that they were launching a service named "Place Pins", where content can published then laid out on a map. This type of analysis is hugely beneficial because if the local results – or "pack results" – are being...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. If the user continues to search [show me things to do there], Google will remember the previous search and give them results for popular local attractions.

  6. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Map and directions in local maps or on site. If you can continue to build on this list, it can be used for Remarketing Lists For Search Ads. There are not only efficiencies in this approach, but also great opportunities to leverage the strengths to...