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  1. Rise of the New School SEO Professional

    Armed with proof of ROI and a short payback period, in-house SEOs have the cognitive frameworks to recognize the problem and map out solutions. Expanding into other results-oriented categories like content marketing or local search just makes sense.

  2. 2013: Tipping Point for Mobile Ad Monetization

    Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views, directions, lookups, and reservation bookings, these proven metrics help advertisers confirm which mobile ad channels, formats, and...

  3. Advanced Search Operator Tactics

    How To Be Awesome With It: This command can be used when you’re trying to map out a possible link network that may live on the same IP for competitor research or backlink removal projects.url: Just click the little camera in the Google image search...

  4. Google Crisis Response: From Search Engine to Information Provider

    The map was deliberately made to be embeddable aswell, so that other news and social networks could also alert their people to the hazards. Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will...

  5. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Key questions you might answer with such a map include: One way to measure your competition is to map out the share of voice for each segment relevant to your business. Also, map out the backlink profile for your competition’s top-ranked pages in A.

  6. Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

    Location Extensions can show local data in the map block of Google search results. This past Friday, Google announced that they redesigned the local ad formats in Google Maps for Mobile. First a bit of background: the local ads in question are a...

  7. Nextag’s Fatal Sense of Google Entitlement

    However, Yahoo's search results are even more cluttered up with ads, shopping results, and even local results and a map. To paraphrase the article’s lesson Katz should learn: the reality of creating a compelling website that will rank atop Google’s...