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Map Making

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Map a social media strategic plan. Up-front estimated measurement of tactics is vital to making smart social media decisions. Example:  5 industry influencers (B-level) with an average social network reach of 5,000 making 10 notable brand mentions...

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Optimizing PPC campaigns with faulty data is like driving with an upside down map. Usually someone on the development team is making changes to a confirmation page that have nothing to do with a tracking pixel, but somehow the code disappears.

  3. Measuring Content Success: 2013’s Key Data Challenge

    Once these are added you will be able to clearly map which sections of the site are responsible for which conversions and what value they have to the business. One other area of the Google Analytics platform worth making use of is the Multi-Channel...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Quality was all over the map. For those still making a living at writing web content, along comes DataPop and their Creative Science platform to spoil the party. I had the opportunity to meet a few of the folks from DataPop at SES San Francisco...