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Map Making

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. Brand awareness: Making people aware of who you are and what you do What's the right strategic framework for identifying content opportunities that can enable you to accomplish...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data...

  4. Localization for International Search Engine Optimization

    This can mean anything from using terminology that is familiar to users within that region to establishing map locations for physical presences you have in the area. The assumption here is that if you're investing in an international SEO effort...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. See below for more thoughts on making that...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Clearly, Google is interested in making voice search work. In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition...