SEO News

Map Making

  1. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. We see a similar pattern in map listings as organic listings: Regardless of...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores.

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Map out your speakers and the issues you want to discuss (tables are broken out by topic), and come with specific questions to keep the conversation lively (but, first, grab a drink at the cocktail reception happening around the tables).

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about.

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. Brand awareness: Making people aware of who you are and what you do What's the right strategic framework for identifying content opportunities that can enable you to accomplish...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data...