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Map Making

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. Brand awareness: Making people aware of who you are and what you do What's the right strategic framework for identifying content opportunities that can enable you to accomplish...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Here's what a concept map might look like: Making sure you don't screw up your indexing by creating content that can't be seen or is duplicative. Making sure you create search-engine friendly code. Making your site responsive or at least mobile...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data...

  4. Localization for International Search Engine Optimization

    This can mean anything from using terminology that is familiar to users within that region to establishing map locations for physical presences you have in the area. The assumption here is that if you're investing in an international SEO effort...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. See below for more thoughts on making that...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Clearly, Google is interested in making voice search work. In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition...

  7. 10 Google Analytics Custom Events That Track the Untrackable

    You'll need to generate an API key for your Google account – don't worry, it's easy – and fiddle with the settings so your map embed appears as intended. Google lets you embed your map listing onto a webpage, but there's not a good way to hack that...

  8. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure your new website has an accurate site map in both XML and HTML format. Launching a website is a little like making homemade soup. But this step – the testing – is often ignored before a site goes live.

  9. How to Use Data to Build a Well-Timed Marketing Campaign

    You can apply this same concept and exact data set to map out school winter breaks or the last of school for family vacations. But if you increase the profitability of your campaigns by 5 percent, 10 percent, or more by making more intelligent...