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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    They may not map precisely to your business; my goal is to get you thinking about the kinds of insight you can bring to your content team that they would find valuable. In the example below, I copied the info into Excel and within three minutes...

  2. 2013: Tipping Point for Mobile Ad Monetization

    Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views, directions, lookups, and reservation bookings, these proven metrics help advertisers confirm which mobile ad channels, formats, and...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page (e.g.map and driving directions...

  4. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    The new “See results about” box appears below the Google Map, the new information box, and “People also search for” image listings of related destinations in the right sidebar. ChaCha Director Jeff Jockisch points out in a Google+ conversation on...