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  1. Google Maps Adds New Features and Brighter Colors

    In September of this year, Google announced an upgrade to its desktop version, which began to allow users to plan trips and create their own "map" of must-sees. In order to better serve its mobile customers and compete with the likes of Yelp and...

  2. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. We see a similar pattern in map listings as organic listings: Regardless of...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour through the agenda, helping attendees map out a schedule that meets their content-consuming goals. Map out your speakers and the issues you want to...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory).

  6. 7 Reasons You Need to Update Your Google Maps App

    Simply map your course and then select "Save map to use offline" and name your trip. Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with "even more ways to avoid life's...