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  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Does your marketing department tend to function as a silo? Map and directions in local maps or on site. Often times as marketers we tend to focus on the strategy and implementation of our tactics so intently that we forget they should act together...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. We can slowly see how Google's “most comprehensive data set of local...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Map a social media strategic plan. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step...

  4. Google Crisis Response: From Search Engine to Information Provider

    Supporting open standards is crucial for the Crisis Response to function effectively and rally a co-ordinated response between all the different organizations. The map was deliberately made to be embeddable aswell, so that other news and social...