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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. We see a similar pattern in map listings as organic listings: Regardless of...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour through the agenda, helping attendees map out a schedule that meets their content-consuming goals. Map out your speakers and the issues you want to...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads.