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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. Kalkman and Dutton manage a multitude of marketing...

  2. YouTube Does More Than Round Up the Usual Suspects With New Channels

    The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...

  3. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...

  4. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    After a series of unsuccessful TV commercials, the bacteria fighting company OraBrush turned to YouTube to help promote their more light-hearted approach to curing bad breath. The moral of this story: OraBrush's campaign has been a success in large...