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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. Kalkman and Dutton manage a multitude of marketing...

  2. YouTube Does More Than Round Up the Usual Suspects With New Channels

    The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...

  3. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...

  4. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    After a series of unsuccessful TV commercials, the bacteria fighting company OraBrush turned to YouTube to help promote their more light-hearted approach to curing bad breath. The moral of this story: OraBrush's campaign has been a success in large...

  5. 2010 FIFA World Cup Commercials and YouTube Video Ads

    So, it's now wonder that the 2010 FIFA World Cup is already generating some amazing commercials and YouTube video ads. Topping Unruly Media's Viral Video Chart and the Visible Measures Top Viral Video Ads Chart is NIKE FOOTBALL WRITE THE FUTURE...