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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    But over the last few months there have been a lot more ads which could arguably be identified as both a music video and a full-blown ad. During the next few months, we expect to see a lot more ads that push the boundaries between music video and ad.

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Instagram was a lightning rod for ads being inserted in traditionally ad free...

  3. Sponsored Article: Game on - Turning the Lights on With Viewability

    As an industry, we are hard at work trying to define standards around viewability (or at the very least make sure digital video ads have the “opportunity to be seen” or OTS). VivaKi recently announced a partnership with Vindico to track and measure...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.