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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. It’s the basis of inbound marketing and the currency traded among the globe’s...

  3. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    Adap.tv says the mark is a reduction from last year when 34 percent of participants said broadcast ad budgets were reduced for online video ads. A new research report from online video advertising company Adap.tv has found that online video ad...

  4. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    The Ad as Teaser But somehow it falls flat in the context of a search ad on the keyword “landscaping Durham NC. A teaser ad, by contrast, promises a story rife with conflict and high stakes. Each of the above teaser ads aims at a different...