In today's Search Ads column, "Tips for Being a Great PPC Client," Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.
In today's Search Ads column, "The Long Tail Is Dead -- Long Live the Long Tail," Tony Wright has some tips for playing the long tail in today's SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is...
In today's Search Ads column, "Google's Local Search Land Grab," Tony Wright tells you how you can help Google to digitize local search information, and help yourself in the process.
In today's Search Ads column, "Microsoft adCenter Could Win the Search Battle," Tony Wright explains why he thinks Microsoft adCenter can win the search wars -- if it can scale the audience.
Easier because we now have more ability to control where our ads appear and thus have a greater potential to achieve unprecedented success. Contextual Ads The job is harder because we have to spend much more time evaluating potential publishers...
Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages. Superpages Launches Local Video AdsIdearc's Superpages has launched a beta trial of local video ads on its yellow pages...
In today's Search Ads column, "PR Pros Make Great Search Marketers," Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate in "The Search.
Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages. Ask Adds AskEraser To Maintain User Privacy, Microsoft Joins Them To Evolve Privacy ProceduresMicrosoft and Ask.com are...
Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages. Wright allows that it can be a good idea to look at your landing pages constantly, testing and tweaking to get that...
When that happens, all the ads on the page look the same, and your ad is no different from your competitors'. Finally, the best thing you can do to keep your CTR up is to know where your ads are showing.
In today's Search Ads column, "Boosting CTRs in a Search Fragmenting World," Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up.
In today's Search Ads column, "The Beginning of the Fragmentation of Search," Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the beginning of the fragmentation of...
Tony Wright, like many search marketers, has recommended that clients stay away from Google Analytics in the past. Contextual AdsQuigo has signed a multi-year with Time Inc.to provide contextual ads for sites like CNNMoney.com, Time.com, People.com...
I even had one client come in who was still running Hanukah-themed ads in the middle of June. One of the key components of Zen Buddhism is the discipline to meditate regularly in order to achieve spiritual enlightenment.
In today's Search Ads column, "Zen and the Art of Paid Search Maintenance," Tony Wright shows that discipline is the key to achieving paid search enlightenment – aka success. He provides tips for implementing some regular processes to ensure top...
Tony Wright is looking for feedback on Google Analytics. In today's Search Ads column, "Can Google Analytics Be Evil? Like many search marketers, he has recommended that clients stay away from Google Analytics because of concerns about data privacy...
In today's Search Ads column, "The Five Characteristics of Highly Effective PPC Specialists ," Tony Wright has come up with five characteristics of successful PPC specialists. As anyone in the search marketing industry can tell you, talent is scarce.
In today's Search Ads column, "Five Tips for Hiring a Paid Search Agency," Tony Wright gives his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns.
In today's Search Ads column, "Setting Campaign Goals and Metrics for Success," Tony Wright explains the importance of setting initial metrics for success, especially for those new to search. I can't imagine what it's like for the vast majority of...
SEW Experts: Ego Bidding Gone WildIn today's Search Ads column, Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground. Google Testing AdSense for VideoGoogle has announced a pilot...
