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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    An advertiser looking to promote a mobile app simply has to select targeting parameters and add an image, text, and link to the download landing page. To demonstrate the importance of optimizing mobile app install ads based on offline data, let's...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Tests Its First Graph Search Ads, But They Aren’t...

  3. Dialing Into Success with Google AdWords Call Tracking

    With the massive growth in mobile advertising, the likelihood of your ads generating phone call activity is even greater. The Call Extension allows you to publish your business phone number with your text ads in search results across computers...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...

  5. Google AdWords for Video Launches with Improved Targeting on YouTube

    For example, disabling in-search ads will be denoted as a partial opt in to the Google Display Network. Now that AdWords for Video is out of beta, Google has released a slew of new features for users to target and analyze the impact of your video ads.