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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Too many ads and making it too difficult for people to find content they're looking for will only increase...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Instead of creating ads that look like editorial content, it's actually the awesome content that is a brands' most compelling and natural advertisement. Today's brands looking to sell their product or service have a level playing field when looking...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.