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  1. Key Factors to Effective Competitive Analysis as a Small Business

    Viewing the ad copy of your competitors allows for you to see what is working, what is being promoted the most, and what they are focusing on the most with their ads. By viewing the ad copy of your competitors, it can be much easier to create your...

  2. Killer PPC Ads: The Fundamentals

    After creating great ads, you don’t want to get bogged down with ad disapprovals. PPC ads can be served in the top and side ad positions, with different formatting. Google allows only one exclamation mark in the ad text and it must not appear in...