SEO News

Many Ads Text Ad Targeted Campaigns

RSS
  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This evidence clearly shows the importance of implementing mobile advertising campaigns in Brazil. Retailers have begun marketing campaigns on mobile social...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. They can provide unbelievable keyword opportunities that can inspire totally new keywords...

  5. Dialing Into Success with Google AdWords Call Tracking

    Manually dialed call data is published as “Call Details” under your “Columns” editor and can be added to your campaigns and ad groups. Mobile click-to-call data is also published as a “Click Type” segmentation for mobile-targeted campaigns:

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    The enhanced sitelinks look like four other ads attached to the primary mother ad. In limited release, Media Ads contain a video component served in the AdWords ad in search results. These campaigns don’t require keywords or text, but are directly...

  7. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. That being said, as I continue to get a peek into new AdWords accounts or through conversations with...