SEO News

Many Ads Text Ad Self Serve

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  1. Replicating the Web: Will Google Dominate Mobile Search?

    On the other end, it provides self-serve, performance-based advertising. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by distributing its search box and text ads with the millions of publisher partners...

  2. Google Offers Free TV Ad Creation with SpotMixer

    Google TV Ads is now offering free tv ad creation with a self-serve video ad creation solution implemented inside AdWords. SpotMixer's platform automatically takes text from existing AdWords text ads and inserts them into tailored ads using...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    Thus was born the concept of self-serve advertising, ads purchased without the assistance of a sales representative. As a result, the size of the "self serve" market for advertisers has mushroomed, giving them more click inventory in vertical slices.

  4. What's the Buzz Behind Behavioral Advertising?

    Over the next two years—and particularly if Google, Yahoo or Microsoft jumps in with a behavioral targeting feature within their current self-serve advertising platforms—we will see a large growth in the percentage of ad space and ad budgets being...