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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  4. 5 Google Dynamic Remarketing Ads Best Practices

    Include images in your ads: Product Listing Ads convert more and have a better ROI than text ads. Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed. Send a data feed to the Google Merchant Center...

  5. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...