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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  2. 5 Google Dynamic Remarketing Ads Best Practices

    Include images in your ads: Product Listing Ads convert more and have a better ROI than text ads. Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed. Send a data feed to the Google Merchant Center...

  3. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  4. Dialing Into Success with Google AdWords Call Tracking

    These options are a great first step toward seeing phone call activity associated with your text ads in search. The Call Extension allows you to publish your business phone number with your text ads in search results across computers, tablets and...