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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Instead of creating ads that look like editorial content, it's actually the awesome content that is a brands' most compelling and natural advertisement. I can tell more about a brand by looking at their Instagram feed than I can about any marketing...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...