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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Instead of creating ads that look like editorial content, it's actually the awesome content that is a brands' most compelling and natural advertisement. I can tell more about a brand by looking at their Instagram feed than I can about any marketing...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...

  4. SearchDay | SEO Dreams are Made of This

    Today, text ads come to Google Finance and soon, Google News will be getting some ad testing. The ad testing on Google News will be a bit different. Google Adding Ads Across Its Web Properties Posted by Nathania Johnson Nov 18, 2008 Last week...

  5. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  6. Search Headlines & Links: March 24, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.