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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the...