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  1. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    By increasing exposure for these products, whether through an aggressive bidding strategy, separate ad groups and product targets, or through product feed optimization, search marketers can acquire more revenue while investing less time in...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    After integrating new data points and adjusting its automated bidding strategy, the client saw lifts across the board in downloads, revenue, and lifetime value. The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on...

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Goodbye boring text ads, hello rich media. Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    Viewing the ad copy of your competitors allows for you to see what is working, what is being promoted the most, and what they are focusing on the most with their ads. Competitive analysis can be good for both your organic and paid PPC strategies...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regrouping your ad groups into tighter themes with closely related ads. Could your “all” search query report indicate that there is room for additional ad groups with more focused ads? Run a report on the top 15 percent of your highest spend...

  6. Guidelines for Running a Successful Competitor Brand Name Campaign

    Don't Use Competitor Brand Names Within Ad Text: Utilizing trademarked brand names within your ad text will throw up a red flag to Google and get your ads disapproved. Bidding on competitor-based keywords is often a highly debated topic when it...

  7. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    The ads remaining in the group outside of the top performing ad will be rotated evenly. Keep these caveats in mind as you're mapping out your adCenter strategy. Don't forget the default text: If you're using {param2} in your ads without default...