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  1. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Google, Facebook, and Twitter have all gone on record saying that they will not allow...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. The paid media that works best today is targeted at specific users who look and act in ways that make them strong...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Just 1 percent optimized their ads once a week in the last quarter. The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. WordStream recommends using all of the AdWords features available to you...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. This can further complicate things when your ads can also appear for "related searches...

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...