Keywords, topics and placements and "contextual" triggers. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly.
For example, don’t just run keyword (contextual) targeted campaigns. Keyword (Contextual) Targeting Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance.
Contextual Targeting: This is the basic foundation of the GDN. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Options include contextual, placement, and...
Contextual The most popular type of retargeting is site retargeting – the practice of serving targeted ads to users who have already visited your site, but there are six other types of retargeting: Using data to retarget Internet users with more...
In-Stream ads work on the basis of contextual targeting, interest targeting, or demographic targeting. With such dynamic ads, advertising options are highly customizable: a game or clip specifically relating to the ad that gets the viewer engaged...
Less well known are the Placement and Contextual tools available from this URL. The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns. Google's DoubleClick Ad Planner show visitor levels and...
Take your contextual ad group, and make an identical version that includes the same keywords and also the remarketing list. Contextual and Topic targeting are used for this. Overall you can use topics to easily trial a new area or find new...
While the search query for the Maps search will be useful, and the context of the location itself points to a general direction, Google lacks the contextual data that makes display ads effective. The choice to create new ad space has caused...
You can do a search for targeted keywords that apply to topics, specific search keywords, contextual themes, and/or placements. From there, you fill in your ad's creative and preview the video formats your ad will be shown in.
So, with Google+ users actively circling, listing and sharing their interests, and the contextual data from email scanning that we have already given Gmail permission to use, the question of these new ad formats really could be, "will we be taking...
Automatic placements: This is essentially contextual targeting. Placement targeting shouldn’t completely replace contextual targeting within your account - it should complement it. Contextual targeting serves as a great environment to identify new...
With this additional contextual targeting option, you'll be able to select from over 1,750 topics and sub-topics to target your ads, helping you quickly reach a broad audience across the web that's actively engaged with content related to your...
However, as a rule, contextual ad placement doesn't feature the same highly focused litmus test of user intent as available to search marketers. In marketers' timeless quest to achieve goals of commerce, effect public opinions, or accomplish other...
This means clearer user intent, contextual relevance, and thus tangible business leads for SMBs. Remember, Twitter did bar third-party ads from its API last month, arguing that ad networks and marketers would find new, more targeted opportunities...
For example, the term "women's shoes" was in the neighborhood of 9 million searches just in the United States in September, and that's without considering what could have been accomplished with a contextual ad for the same term.
Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...
Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. This is very useful when the site's content is relatively varied, and placing ads on...
Behavioral targeting lacks the beauty of search advertising, which captures users in the midst of a conversion funnel, or of contextual advertising, which at least catches users when they are thinking about a certain topic.
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being served on the sites of 34,000 publishers. Chitika says the ads work best on sites that garner traffic from...
Today, Yahoo announced that Right Media Exchange will feature LucidMedia's patented ClickSense contextual advertising. The targeted ad solution has been testing since May, culminating in a partnership between the two.
