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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. You can analyze how many PPC advertisers, which keywords they are using, which ads...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. Drive increased engagement with your brand through content marketing and optimized visibility for your top promotional products. Easy Steps to Set Up Showroomer Targeted Search Campaigns

  4. Why Real-Time Bidding is Set to Become Huge

    Traditional display buying requires negotiating with publishers and buying an advertising space to guarantee visibility of ads for a specific number of impressions or date range. Advertisers choose websites based on content and predicted audience...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...

  6. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Instead of keywords, Google use content from the website to match ads with searches. Use the intelligence from this data to create basic, mobile-only targeted campaigns, ads, and mobile landing pages to get to started and gather data on this channel.