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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Twitter Ads: Twitter is finally getting serious about advertising.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Make sure your ads include calls-to-action...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. On the Google Display Network, all keywords are considered broad match only.

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. They've managed to harvest enough information, track enough movement and apply...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google Display Network Display ads can be targeted and customized a variety of ways. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching...

  8. Why Quality Score is One of the Least Important AdWords Metrics

    Search network computers, mobile phones, and tablets. Google search vs search network partners (if partners performs worse than Google). Display network computers, mobile phones, and tablets. Quality score affects the minimum bid to have our ads...