Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
The key to Facebook ads, like any other form of digital advertising for that matter, is how you target those campaigns. Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such...
Branded Campaigns in AdWords penny per view. It means that your ads on the display (content) network are delivered by keyword relevance. So if you're bidding on "shoes" your ad might display on any website that has Google ads running where "shoes...
These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. Display ads can be targeted and customized a variety of ways. In the future world of Google AdWords, ads will contain dynamic features and...
Successful mobile advertising campaigns can no longer take a one-size-fits-all approach. Mobile marketers should ensure their campaigns include phone numbers, location info and maps as most consumers want to connect with the business before making...
While much of the content from these resources is passable and works for certain lower-value projects, you really can't rely on it for client-facing projects, nor are they ideal for content marketing or link building outreach campaigns where well...
Paid search is a great channel to convert users who have been exposed to traditional advertising such as TV, print or billboard campaigns. Most companies utilize display advertising as part of their brand awareness or first touch marketing campaigns.
These potential customers are prime targets for targeted advertising campaigns. By utilizing both OLV and retargeting together, you increase your chance of converting the potential customers by exposing them to your brand via OLV and then moving...
Our third example is an interesting compromise between branding and conversion: In-stream or Pre-roll campaigns. It’s tough to tell here, but Text Overlay ads are a pretty low-risk operation and it’s easy to see where your money is going since it’s...
If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...
In Massachusetts, the campaigns of Republican Senator Scott Brown and his Democratic challenger Elizabeth Warren are both using YouTube more effectively than candidates of an earlier era used banners, badges, parades, barbecues, free drinks and...
Adding almost any of these campaigns to your account will almost definitely improve performance, no matter what you’re advertising. Campaigns must be specific; a demographically targeting campaign combined with topic targeting – even in a niche...
They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the realm of huge budgets and TV ad campaigns and into the hands of small to medium sized businesses all over the world.
The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns. Essential for checking campaigns are live, reviewing competitor copy and the search landscapes outside your current location.
When TRX tested YouTube for some of its campaigns, specifically for the launch of its new TRX Rip Trainer, the company generated an advertising cost per sale of $14, about 65% lower than their average.
Unlike national campaigns where keyword selection is a complex job, local markets don’t require hundreds or thousands of medium- to long-tail keywords. As a bonus, Google rewards this sloppy bidding strategy by letting you know the exact search...
I continue the process - as is the case with adCenter and AdWords, campaigns are there to manage budgets and settings - start and end date and delivery options (accelerated or standard). But that's all there is for campaigns.
The option to pay according to engagement metrics pertinent to the specific media types mirrors recent changes in the charging model for mobile campaigns in Google AdWords, where "click to call" ads, mean advertisers are charged per call rather...
Google AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts.
Robinson’s used Promoted Videos in an “iceberg buy” for campaigns in New Jersey, where the tip is a few TV ads broadcast from New York City and Philadelphia, but the bulk of the campaign uses targeted videos in specific New Jersey assembly districts.
