SEO News

Many Ads Targeted Advertising Behavioral Targeting

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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. In this case, with their audience targeting layered on top of GDN...

  2. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit bureaus, search engines, insurance claims, and even DNA databanks, for the purpose of targeted behavioral advertising are...

  3. Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?

    While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a major move into the behavioral targeting realm. Now add in the "remarketing" option also brought out of beta this week...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The ads direct customers to landing pages or web pages on the advertisers' e-commerce sites that are optimized for these behavioral types through use of specific language, type of information presented, images, and site navigation.

  5. AdEx Acquires Online Lead Gen Firm, Bay Harbor

    Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several financial services and other consumer interest segments. Consumers Ok with Social Ads, But Rarely Find Them Targeted

  6. We May Not Want Standards But FTC May Give Us Some

    In comments to the FTC, Google said it's testing personalized search results, and argued that search ads shouldn't be considered “behavioral” even when the ads displayed to users are based on their search history.

  7. Social Search: It's Time For Monetization

    The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual matches used now. We see this moves targeting beyond what's commonly called behavioral...

  8. How Search Will Save Online Advertising... Again!

    Behavioral targeting and related technologies (the unobtrusive ones, anyway) will see large gains in the face of the potential slowdown. Perhaps the large-scale convergence of search and behavioral targeting will shift into high gear.