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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). The technology allows advertisers to retarget Web users with ads in the...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. Reddit Ads: Reddit isn't for every industry out there (due to it's young, male demographic). StumbleUpon Paid Discovery: For cheap targeted traffic, you'd have a hard time beating...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Despite their willingness to review their advertising policies, it's highly unlikely...