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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Adding in videos as well can really help your product stand out from the competition. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option, which are ads on Amazon that drive traffic...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Videos Media (e.g.videos, photos) Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent...

  4. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Share pictures, videos, or other media Supplementary Content: This could be internal navigation or links to related products or videos. Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results.

  5. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    People visiting brand Timelines will quickly notice that photography and videos are a much bigger part of the user experience than before. He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or...

  6. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    They are targeting the social site's users who have played particular video games, watched specific videos, or listened to certain songs, among other possible examples. Over the last year, brands have been able to run Sponsored Stories - or social...