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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Murray Newlands: Create great quality Christmas stories and memes. If you can be prepared to jump on some of the hot Christmas stories that are sure to break and grab some of that media attention. PPC is evolving rapidly and I love the fact that we...

  3. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. BIA/Kelsey projects that video and mobile social ads will be the prime motivators...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...