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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and Google+ is...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  4. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. The people behind high-quality pages ensure their content is the star of the page, rather than ads or other supplemental content (which...

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings Be selective with directory listings and choose ones with a good reputation. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals.

  6. Search Week in Review for Oct. 30, 2010

    Organic Search Listings That Drive Clicks by John Greer Only 13% of Visitors to Media Company Homepage Watch Pre-roll Video Ads By Jonathan Allen Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by...