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  1. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Text ads are best on adCenter. AdCenter Text ads to test, pointing at your landing page. Image ads reflecting the creative you've designed for the campaign. It's worth a try if you have the budget, small advertisers might want to just stick with...

  2. Trademark Law - What Search Marketers Should Know, Part 1

    What you'll find most of the search engines and online service providers doing is treating copyrights and trademarks similarly under the Digital Millennium Copyright Act (DMCA)," says Mary Berk, Microsoft adCenter's director of marketplace quality.

  3. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Microsoft adCenter Microsoft adCenter launched in May 2006. Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. While initially pleased with adCenter, marketers...