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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. The core of most PPC campaigns is text-based ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads.

  2. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. Most people think social media is free but there is a high cost of time and effort if you want to do it correctly and get the best...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. This can further complicate things when your ads can also appear for "related searches" or when someone...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social ads, sponsored tweets, emails announcing social promotions, etc. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in...

  8. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Among the ACCC's complaints: when users searched for “Honda”, Google displayed sponsored links (which were renamed "ads" in 2010 – although "sponsored" product ads have since been added to Google's search results) that appeared as though they...