SEO News

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement...

  3. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  4. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media...

  5. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    In addition to their organic growth strategy, Lolly Wolly Doodle also has a multi-tiered ad strategy to attract new customers. Lolly Wolly Doodle utilized the following ad tactics: Targeted Ads: connected with audiences to continue to reengage them

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study.

  7. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook collaborated with Nielsen to hopefully make its ad units - especially Sponsored Stories - more attractive to marketers. One year ago, it launched an ill-fated local ads platform called Stamp Calendar, ClicZ notes.