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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Are the search engines displaying your pages correctly in the search engine...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.

  4. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Simply insert “{param2:default}” as a placeholder in your ad copy, and create custom alternative text to keywords in those ad groups. While it’s well-known that using ads that are relevant to a search query will get you better results, you may need...

  5. Search Week in Review for Oct. 30, 2010

    The Expertise of Google Custom Search Engines vs.the Wisdom of Crowds - SEO by the Sea Only 13% of Visitors to Media Company Homepage Watch Pre-roll Video Ads By Jonathan Allen Here's a roundup of this week's columns and news stories for the week...

  6. Are Competitors Clicking on Your PPC Ads?

    To find out if your competitors are clicking on your ads, simply log in to your GA account and create a new custom report. In a GA custom report, a "metric" is the data that will be measured. When building the custom report, it is very important to...

  7. SES New York is a Search Expo as well as an SEM Conference

    Our custom ad formats and yield optimization technology maximize click-through rates and effective CPMs. SLI's Site Champion service creates optimised pages to increase a retailer's visibility in natural search engine listings and increase site...