SEO News

Many Ads Search Results Pages Custom Engine

RSS
  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Ads under review or disapproved By doing so, you can take up more real estate on the search...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Are the search engines displaying your pages correctly in the search engine...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.

  5. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Simply insert “{param2:default}” as a placeholder in your ad copy, and create custom alternative text to keywords in those ad groups. While it’s well-known that using ads that are relevant to a search query will get you better results, you may need...

  6. Are Competitors Clicking on Your PPC Ads?

    To find out if your competitors are clicking on your ads, simply log in to your GA account and create a new custom report. In a GA custom report, a "metric" is the data that will be measured. When building the custom report, it is very important to...