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Many Ads Search Results Pages Contextual Advertising

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. It's no wonder that people, even those actively working to market in this space might have...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Again, in my own investigation I came across many landing pages that made suggestions for similar price range...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts. Two charts break down August data showing the types of ads/promotions noticed online, by age...

  5. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. In addition, Google offers what it calls content advertising: online...

  6. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. To sweeten the deal, it will also offer co-branded mobile results pages to publishers -- a "your logo here" type of proposition on search...

  7. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  8. Tips for Google Site and Category Exclusion Tool

    You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks. Targeting Google AdWords contextual advertising campaigns just got easier.

  9. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Media Spend on Search, Verticals, Continues to...

  10. Search Marketers' Wish Lists

    Microsoft Signs WSJ Digital for Contextual and Search Ads, ClickZ News My 2008 wish is for more influence over sites' Quicklinks in Google's natural results, like being able to choose which pages and anchor text show up with more certainty – even...

  11. Inside AdWords and Contextual Advertising: The Tipping Point

    To successfully buy contextual ads, it helps to understand why it's so important now. Tips, tricks, and advice to manage contextual ad campaigns will be my focus. Google's testing Gadget Ads, which are like standalone "code kiosks" that can be...