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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. And just to be clear, I draw a distinction between linkable assets and content with commercial...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...

  3. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. As long as search engines are part of content discovery, SEOs (at least the technical kind) will have a job...

  4. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    adCenter Filtration, or What Keeps your Ads out of the Auction. Careful of your case: Capitalize all of the raw keywords you'll be using, and use default text in ads – or better yet, use {param2} to make sure that your capitalization, word order...