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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. And just to be clear, I draw a distinction between linkable assets and content with commercial...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...

  4. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. As long as search engines are part of content discovery, SEOs (at least the technical kind) will have a job...

  5. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    adCenter Filtration, or What Keeps your Ads out of the Auction. Careful of your case: Capitalize all of the raw keywords you'll be using, and use default text in ads – or better yet, use {param2} to make sure that your capitalization, word order...