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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. Keywords connect a searcher's search terms to relevant ads created in AdWords. We'd use keyword "-bakery" to ensure our ads are most...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping. Product Extension ads: (NOT PLAs) are an extension of the AdWords program.

  4. Audience Targeting Strategies for LinkedIn Ads

    Today we’ll review targeting opportunities for the LinkedIn Ads program. The Audience Network is a collection of partner websites that display LinkedIn Ads on their pages. If you choose to run your ads on the LinkedIn Audience Network, your ads...

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Your monitoring program will identify instances of competitive ‘bait and switch’, which is actionable with the search engines. Again, in my own investigation I came across many landing pages that made suggestions for similar price range hotels and...