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Many Ads Sales Team

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads. But let’s say the site is employing overactive ad tactics like many...

  2. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. By looking at their tactics, they found that the...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). As result, the proper attribution was being lost, and we had dozens and dozens of PPC...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social...

  7. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Did it have a fantastic sales day? Site exclusions are to the Display Network what negative keywords...