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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). As result, the proper attribution was being lost, and we had dozens and dozens of PPC...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social...

  4. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Did it have a fantastic sales day? Site exclusions are to the Display Network what negative keywords...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. Facebook's Mobile Install ads offer flexible...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The best way to generate more sales, said Jenkins, is to talk to your existing customers and prospects. Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your...

  8. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S.movie ticket sales in 2012. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to...