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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Create rich media content like video, as it's easier to get a video to rank on the first...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. Beyond the "Like": Social Media Tracking, Testing ce de résistance, which of course is always a great thing, SES Conference San Francisco has a...

  5. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Goodbye boring text ads, hello rich media. One of my favorite things about rich media ads is experimenting and testing which format works best with which message. When it comes to increasing brand awareness, AdWords can be a great medium that is...