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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. And essential. SEO will help you position your website properly to be found at the most...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar, Home Depot, Norwegian Cruise Line, and Radio Shack. Bing Ads has announced a brand new ad experience today at its Bing Ads Next...

  3. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. We now use AdWords and increasingly Facebook ads to push content in front of...

  6. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Yet when radio stations started playing “Hey Ya! Even if a new Celine Dion song sounds like every other Celine Dion song I’ve ever heard (and I haven’t liked any of them), I keep listening to it on the radio because it’s what I expect to hear.