A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. A keyword is the word or set of words AdWords advertisers...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
This is exactly where PPC ads are displayed. Many will argue that branded searches will garner an organic visit regardless of PPC. Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www...
Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. This is another instance where gaining access to the PPC secrets...
Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? We’ve found that the ROI from the product feed is much higher than from text ads.
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered an interesting trend – PPC has scored the lowest on most of the questions related to time spent on tactics and expertise level, and scored the highest for areas...
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. Often times, your PPC team will share a report with you showing that...
Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. The PPC Balance System Back in the day when Google let you do whatever you wanted on your landing page, I ran ads for an ebook on...
PPC software ranges in price from $500 per month to 12 percent of spend. If you’re below $50,000 a month and you know that you need software (not just more PPC help), focus exclusively on the lower end tools – those that cost $500 - $2,000 per...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
While sitelinks can be extremely beneficial, they sometimes outlive their relevance before the text ads they sit beneath. A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. When you run these ads simultaneously you can compare the size and buying passion of different potential customer groups and focus on your...
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the new types of paid search ads and Google+ pages do seem to...
For example, searches for “good credit loan” have grown every year since 2004, and are forecast to reach a new peak this year; yet only 1 in 10 paid search ads addressed credit in their ad copy. Brands in 2012 will look for ways to not only watch...
For more detail on social signals and PPC, read my previous column, "How Social Media Affects Paid Search . My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and...
Now Google can do it by training people about PPC traffic for their free websites. Free websites have been around forever and have always been profitable through the placing of ads. No, you didn't read the headline wrong.
