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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Basically BREACH (short for the very long - Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext and extension of the CRIME SSL/TLS attack) can extract secure data from the https session such as login information, email...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad.

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    You can set you bids, budget and select an extension for your All Products PLA campaign near the bottom of this page. When selecting an ad extension, you can choose to use an existing client ID from the dropdown menu, or create a new extension.

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Reminder Extension Bonus: Communication Ad Extension Product Listing Ads These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads.

  5. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    This ad extension allows us to capture the power of those customers, or remind us how much work we have to do to improve. The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer.

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Product Extension ads: (NOT PLAs) are an extension of the AdWords program. Product Extension ads can easily be confused with PLAs as they also feature images, but the two programs are not the same. Google Product Search, Google’s current free...

  7. How To Use HTML Meta Tags

    Claim Your SERP Real Estate With Google's Product Extension Ads Want top search engine rankings? A description is what shows up here in the search engine results. A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical...

  8. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    In conversation with Surojit Chatterjee, AdWords Product Manager, Chatterjee explained to Search Engine Watch (SEW) that as mobile users essentially click an ad, it made sense not to change the pricing, but in the cases of desktop searchers who...