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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. Dynamic Search Ads However, it is easy for these campaigns to become out of date with what is on site, and can be time...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...