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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Bing Ads provided Search Engine Watch with broad match...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If I sell a non-essential product that people might wait until payday to purchase (a new jacket, maybe? If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After all, Mayer's background from her early days at Google was in the core search product. She's worked on Google's core search product, so she is familiar with the product and the search industry. But even if they create a great contextual search...