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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Accessibility Can Be Profitable

    Marketing within the top 500 companies is typically targeted toward advertising, excessive radio usage, and magazine and newspaper ads. No matter the service or product, you can't ignore this market. In today's competitive market, one of the...

  3. Is One-Stop Media Buying a Failed Model?

    As TV and radio undergo their own changes in the age of simultaneous media consumption, there just might be a bit more to the discussion. Another great product before its time, the Tucker Automobile Company didn't fare well in the long term.